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Literary initiative is formed to encourage people to purchase and give away books for the holiday
Nov 27, 2013 | 450 views | 0 0 comments | 6 6 recommendations | email to a friend | print
A Northwestern State University professor has developed a literacy initiative that borrows from the Black Friday/Cyber Monday concept and encourages people to buy and give books for Christmas.

Read Tuesday will take place Dec. 10 and will feature thousands of books from readers’ favorite writers and publishers available at discounted prices.

“Read Tuesday will be a huge day like Black Friday, but for buying and gifting books at sale prices,” McMullen said. “It will also be a great way to help improve literacy and encourage someone, especially a child, who doesn’t read much to read more.”

Discounted books make good gifts because e-books are easy to gift and returns are not a problem with most retailers, McMullen said. E-books can be delivered instantly, but deliveries can be scheduled and there are no shipping and handling problems.

“Read Tuesday is a great opportunity for authors, small publishers and booksellers to benefit from a holiday sale event,” he said. “I’ve heard positive feedback from over a hundred different authors, plus a few small, indie publishers who will be participating. I’m hoping this number will grow as we get closer to Dec. 10, the date of the event.”

For more information, visit or or follow on Twitter @ReadTuesday. Information is also available at
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