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NSU names assistant athletic director
Jul 13, 2012 | 324 views | 0 0 comments | 3 3 recommendations | email to a friend | print
Chris Lansdell, a member of the athletic marketing and event management staffs at Kansas and Arkansas since 2003, is Northwestern State's new assistant athletic director for marketing and promotions.

Lansdell was director of marketing and fan experience at Kansas during the past year after serving the previous year as director of events and game day experience.

His appointment at NSU, announced by director of athletics Greg Burke, is subject to the approval of the Board of Supervisors of the University of Louisiana System.

Lansdell worked at Kansas since August 2006 after being on the marketing staff for the Arkansas women's athletics program from 2003-2006.

"Chris comes to Northwestern State with experience at two prominent athletic programs which has provided him with a well-rounded and diverse background in the marketing arena,” said Burke. “His leadership within our external staff will be instrumental in terms of areas such as branding, event atmosphere, and merchandising which are so important to the profile and very success of NSU Athletics."

He has helped stage the 2012 Big XII Conference Women's Basketball Championship, the 2010 NCAA Women's Basketball Kansas City Midwest Regional, the 2009 NCAA Men's Basketball Kansas City First and Second Rounds, the 2009 Big XII Men's Basketball Championship, the 2005 and 2006 NCAA Indoor Track and Field Championships at Arkansas, and the 2005 Southeastern Conference Indoor Track and Field Championships.

In the past two years at Kansas, Lansdell developed and implemented sponsorship fulfillment and fan experience plans for football and men's basketball.

He supervised marketing for Olympic sports including creative materials, fan experience and promotions.

He coordinated events with the university chancellor's office and the KU Alumni Association, and was in charge of the Jayhawks for a Cure initiative for all sports. Lansdell worked to assure KU promotional items met trademark standards and developed marketing and promotional strategies.

He was part of the university's United Way committee, while assisting with management of spirit squads and serving as the athletic department's liaison with the Marching Jayhawks band and pep bands for basketball and volleyball.

Prior to moving into the directorships at Kansas, he worked as a marketing manager, coordinator and assistant and assistant director of events and game day experience from 2006-10.

Lansdell managed the Hospitality on the Hill tailgating program for football, developed and implemented marketing plans for baseball, softball and soccer, initiated and managed social media initiatives, coordinated in-game promotional activities for women's basketball, and developed the Rock Chalk Rewards student attendance incentive program.

With Arkansas women's athletics, he was a marketing and promotions graduate assistant from 2004-06 after working as a student assistant in 2003-04.

Lansdell developed and implemented marketing plans for soccer and softball and was involved with implementing plans for gymnastics, women's basketball and volleyball.

He managed outreach programs including the Lil'Backs Kids Club and the A+ for Arkansas initiatives.

He scheduled and designed print advertising for all sports, coordinated the Lady Razorback merchandise program and developed sponsorship trade agreements.

Lansdell, whose appointment is on an interim basis, earned a bachelor's degree in business administration/marketing management in 2004 and a master's of education in recreation/sport management two years later.

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