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Jonson returns to NSU as associate athletic director, executive director
Jul 18, 2013 | 272 views | 0 0 comments | 9 9 recommendations | email to a friend | print
Adam Jonson
Adam Jonson
Adam Jonson, who ran ticket operations and worked in sports information at Northwestern State along with serving in two other Division I athletic programs, is the Demons' new associate athletic director for external relations and executive director of the NSU Athletic Association.

Jonson, who graduated summa cum laude from Northwestern in business administration and posted a perfect 4.0 grade point average while earning a master's degree in sport administration, was named by NSU director of athletics Greg Burke. Jonson's hiring is subject to the approval of the Board of Supervisors of the University of Louisiana System, which includes Northwestern.

Jonson, 28, spent just over two years as assistant marketing director for ticket operations at NSU before serving the past two years as assistant athletic director for ticketing and operations at Louisiana-Monroe. He also worked as the assistant director of athletics media relations at North Florida for one year, following five years as a student and graduate student in the sports information office at Northwestern.

"It is great to welcome Adam back to NSU in this new capacity," said Burke. "His genuine approach to our stakeholders as ticket manager was very well-received and will serve him well in this expanded role.

"Adam has the skill set, work ethic and most importantly, will have the passion on a consistent basis to manage the external arm of our department. From a development perspective, which will be the primary focus of his job, he grasps the importance of building relationships and working with the NSU Athletic Association Board of Directors towards positioning the NSU athletic program for continued success," said Burke.

Said Jonson: "The opportunity to return to my alma mater and serve these student-athletes and staff members gives me great pleasure. I am truly blessed to work alongside such incredible people while the University, the athletics department, the city of Natchitoches and all our constituents continue to rise together."

In his first full-time role at NSU, Jonson worked in an external staff that notched record attainment figures. Focusing on all aspects of ticket operations, he also managed the student loyalty program, implemented new procedures for complimentary tickets to further ensure NCAA compliance and spearheaded plans for the current gameday parking structure to create new revenue streams.

In the past two years at ULM, Jonson provided oversight for the athletic communications and ticketing offices while assisting in marketing and fundraising activities.  He helped establish new attendance records for several sports, including a season-long baseball tally that ranked in the top 40 nationally in 2012 and a single-game crowd of more than 31,000 for a nationally televised football game against Baylor.

In addition to revamping office organization and operational structures, ticket revenue soared by more than 44 percent under Jonson's watch. Other initiatives included leading a rebranding campaign for the student section at basketball, implementing a department-wide social media strategy, establishing a "Faith & Family" event and adding it to the title sponsor inventory and structuring new giving level requirements for premium areas to result in more than $100,000 in new revenue.

As a student worker in the NSU sports information office, Jonson received the prestigious Ace Higgins Award, given by the Louisiana Sports Writers Association to the state's top student SID in 2007. His 2008 NSU softball media guide also earned second place in the annual LSWA contest.

Jonson has also been very involved around the NSU campus and in the community. His activities in Natchitoches have included playing drums in the praise bands at the Baptist Campus Ministry and First Baptist Church, serving as intramurals faculty advisor for the BCM and on the WRAC intramurals committee and acting as a Chamber of Commerce ambassador.

Jonson has worked closely with the Louisiana Sports Hall of Fame, serving as advertising coordinator in 2006 and assisting with inductee hospitality for eight years running.  He was recently the operations host for 2013 inductee Shaquille O'Neal.

While at ULM, he was selected to serve on a university-wide marketing task force, represented athletics on the Presidential Committee and was elected to serve on the Staff Senate.

Jonson attended Franklin Academy in Winnsboro, where his mother now resides. His late father Bill, mother Leigh and brother Fletcher each attended NSU, as well. Jonson and his fiancé, Elizabeth Holbert, will be married Jan. 4, 2014.
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