His appointment to the position was recently approved by the Board of Supervisors for the University of Louisiana System, which includes Northwestern. He fills the void created when his predecessor, Kyle Barnard, was promoted to assistant athletic director for marketing and development.
McDaniel, a native of Beauregard Parish, has a wide range of experience including involvement with event management, branding, ticketing, sales, in-game promotions, social media, graphic design, video production and managing the Louisiana Tech Kids Club.
He was the multimedia services manager for Louisiana Tech athletic department since January 2010. In that capacity, McDaniel produced content for Tech's All-Access feature and helped manage the LaTechSports.com website, and managed Twitter, Facebook and Instagram accounts.
He spearheaded growth of the department's Twitter followers from under 100 to over 5,000, and created the department's Facebook page and grew its audience to over 15,000 followers. McDaniel also created the Bulldogs' Instagram account and began sport-specific Twitter accounts for each sport. He helped implement and monitored the Top Dog Rewards social media program in 2012.
McDaniel developed branding strategies for the department and designed print materials for posters, billboards, fliers and signage, along with creating videos and graphics for website and video board use.
He was the point man for baseball marketing and promotions and was involved with those activities for football and men's and women's basketball. McDaniel was solely responsible for men's basketball marketing in 2011-12 and was part of the NCAA Pack the House Challenge winning marketing team in 2011 and 2012. He was the game producer for football and men's and women's basketball games, handling the video board script development and implementation.
McDaniel handled public address announcing in baseball, soccer and some softball and basketball games, while securing and editing in-game music for all home sporting events. He also did some play-by-play announcing at volleyball, baseball and football games.
He secured auction items and was responsible for fan experiences. He created and managed former student-athlete reunions and was involved with organizing the Bulldogs' Bradshaw-Brooks golf tournament fundraiser.
As an external affairs and ticketing staff member from a year until taking the multimedia position in January 2010, McDaniel secured over $25,000 in ticket sales through cold calls and e-mails, and assisted in day-to-day operations of the ticket office and game day operations.
A member of Pi Kappa Phi Fraternity as an undergraduate, McDaniel earned his bachelor's degree in kinesiology in February 2005.