A letter from the NHDDC Marketing Committee:
On Thursday, April 5, the Marketing Committee of the Natchitoches Historic District Development Commission introduced a new logo and brand strategy for Natchitoches. Since the introduction, we have received much feedback which we are considering as we move forward towards the next phase of this project.
To provide some background information, the Marketing Committee began meeting in June of 2017 to discuss ways in which key stakeholders and community partners could promote Natchitoches, not only as a historic destination or as the “City of Lights,” but as a thriving community working together to build a better Natchitoches. These discussions led to the launch of the Natchitoches Branding and Communications Project, a seven month-long project funded by the Natchitoches Historic District Development Commission that included public listening sessions, stakeholder interviews, research and a public survey for both residents and visitors. It is important to note that a brand is more than a logo and the results of the first phase of thisproject produced valuable research regarding our visitor and community profile along with the development of a cohesive brand story and platform. View an overview of the branding platform here.
It is clear that Natchitoches is home to passionate citizens, who are proud to celebrate it as a great place to live, work, play and visit. As such, we welcome the participation and dialogue that we have received.
Moving forward, here is how you can help. We are looking for a tagline that celebrates the positive future of Natchitoches and promotes our local businesses, restaurants, accommodations and attractions. From now until May 18, 2018, please share your ideas by visiting www.CaneRiverNHA.org/Branding.
We look forward to receiving your ideas and once again, thank you for your participation in this project.
Sincerely,
Natchitoches Historic District Development Commission
Marketing Committee
