Coca-Cola Christmas Truck coming to Rue Beauport Riverfront Dec. 9

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Christmas has arrived in Natchitoches and the 2018 Coca-Cola Christmas Truck Tour is making a stop in the City of Lights. The illuminated vehicles have become global advertising icons and symbols of holiday happiness since first gracing the TV airwaves nearly two decades ago.

Now, in communities around the world, caravans of real-life Coca-Cola Christmas Trucks spread holiday cheer throughout December. Once the sun has set, you will be invited to enjoy an incredible after-dark experience, as the truck lights up.

The truck will be set on the Rue Beauport Riverfront Sunday, Dec. 9 from 4–8 p.m.

For more information, contact Hannah Wenninger at (318) 352-2772 or hwenninger@natchitochesla.gov.

***NOTE: The following is derived from the Coca-Cola website concerning previous tours and provides information about the truck. The Natchitoches visit will be a “look and see” promotion. The company will not be giving away sodas and Santa will not be on the truck since he will be busy visiting with children at the Santa House****

We’ve refreshed the look and feel of the famous Truck Tour this year to add an extra sprinkle of Coca-Cola Christmas magic. Find out more about what you can expect…

Holidays Are Coming, Holidays Are Coming…

What can I expect from the Coca-Cola Christmas Truck Tour?

Get ready to find your Christmas spirit! You’ll be able to explore a winter wonderland while sampling your choice of Coca-Cola zero sugar, Diet Coke or Coca-Cola original taste.

Seeing the iconic truck lit up in a winter wonderland really brings the ‘Holidays are Coming’ TV advert to life. Plus, you’ll also have the opportunity to take photos by the truck.

What should I bring?

Wrap up warm! The Truck Tour is outside, so layer up snugly and bring an umbrella just in case. Make sure your smartphone’s at the ready to take advantage of the selfie photo op…

Are the cans given out recyclable?

All of our bottles and cans are 100% recyclable and have been for many years – including lids and labels. You’ll find recycling points throughout the Truck Tour experience and we’d love to collect back every can handed out for recycling.

What’s the connection between Father Christmas and Coca-Cola?

Father Christmas has been part of our iconic Christmas advertising for decades, since 1931 in fact, when Haddon Sundblom was first commissioned by Coca-Cola to illustrate Father Christmas, a depiction that remains widely loved to this day. The Father Christmas depicted on the side of our truck is the same as the one featured in our TV ad.

 

What’s the history of the Holidays Are Coming advert?

The ‘Holidays are Coming’ TV advert celebrates 23 years on UK screens this Christmas. Ever since the Coca-Cola Christmas truck appeared in November 1995, it has become a regular feature of festive schedules for more than 100 countries. Today many people see it as the official start to the Christmas season.

Discover the twenty-year history of the iconic Coca-Cola Christmas Trucks, which first graced our TV screens in the winter months of 1995. Learn who created them, and how they’ve changed over the years. 

It’s a familiar, Christmassy sight: a fleet of twinkling Coca-Cola trucks making their way across a snowy landscape. This is how you know that ‘Holidays Are Coming’. The trucks have become Christmassy icons since they were launched on TV in 1995.

These days, you can get even closer to the magic as the trucks head up and down the UK on our annual Christmas Truck Tour. But before you plan your visit, get the lowdown on their rise to super-stardom!

1995

The Coca-Cola Christmas trucks are created by agency W.B. Doner for a new seasonal advertising campaign. Known as ‘Christmas Caravans’, the illuminated lorries are made more enchanting with special effects by the world-famous Industrial Light and Magic, the company behind the Star Wars films.

Images of the Coca-Cola Santa by artist Haddon Sundblom decorate the sides of the trucks. Just before the ad ends, we see Santa raising his bottle in a holiday toast.

1996

The trucks introduce all-new Coca-Cola Christmas packaging. The ‘Santa packs’ feature heritage Sundblom imagery and are available in the USA, the UK, Australia, Hong Kong, South Africa, Singapore and the Philippines.

The ‘Christmas Caravan III’ advert is broadcast in more than 100 countries to millions of viewers. It remains one of the most widely used Coca-Cola commercials ever produced.

1999

‘Journey’ is filmed in snowy Vancouver, Canada using three trucks (which computer generation turns into a whole fleet), and a cast of 40 actors. In the advert, the trucks spring to life in front of a boy and his grandfather as they sit at home reading a Christmas storybook.