Vibrant new logo design signifies trust, passion and integrity


City Bank & Trust Company has an exciting new look. Their previous logo, which served for over 30 years, is being retired. In its place is a fresh, updated City Bank logo that includes vibrant new colors. The rich navy blue signifies trust and integrity while the deep red embodies the passion and energy City Bank provides to its customers and the community. The Fleur-de-lis was incorporated to reflect the connection shared with this historic city in which they live, work and raise families.

The purpose of this rebrand is to modernize the company’s image as they grow and seek to attract new customers. Rest assured there will be no change to City Bank’s genuine commitment to customer’s best interests and exceptional customer service every day. These ideals have been at the heart of this bank since Day 1, more than 85 years ago. As John Ackel, President and CEO explains, “This rebrand isn’t about changing who we are or what we do. It’s about celebrating where we have been and where we are going. Our new slogan, Where Tradition Meets Tomorrow, reflects how we are keeping pace with the ever-changing banking industry and the ways people do their banking.

City Bank is committed to providing progressive banking solutions combined with exemplary customer service.” City Bank & Trust Company was established in Natchitoches in 1933 and is an integral part of this historic community. City Bank has approximately $235 million in total assets with five full service branch locations in Natchitoches, Campti and Many. City Bank is a community-focused financial institution that offers a full range of financial services to individuals, businesses and nonprofit organizations.

These services include: consumer and commercial loans; mortgages; personal, commercial, and non-profit accounts; safe deposit boxes; instant issue Visa debit cards; ATMs; wire transfers; travel and gift cards; telephone banking; and an array of online and mobile banking services.

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