Black Friday blurs to gray as country dons red and green


Source: WalletHub

Americans are obsessed with deals, especially when it comes to Black Friday. For years, people have camped outside their favorite stores after a big Thanksgiving feast or forced themselves awake in the early morning to browse the virtual shopping aisles. The truth is that many of us find pleasure in buying merchandise at the deepest discounts and knowing we beat our fellow sale-addicted shoppers to the punch.

This year, though, we can expect to see far less in-person shopping due to the COVID-19 pandemic, and discounts will be lower. In fact, 79% of merchants will “definitely” or “probably” not offer steeper discounts than last year. While Black Friday is traditionally associated with the best prices relative to the rest of the year, we should pause from our spending and ask how good a deal we are really getting.

According to WalletHub’s holiday shopping survey, 40% of American consumers are planning to spend less during the 2020 holiday season relative to 2019. To separate myth from fact, WalletHub compared pre- and actual Black Friday prices for a broad selection of items. Using the price difference of each item, we isolated the offers that are truly worth the hassle of participating in America’s biggest shopping craze.

Top 10 Deals (Additional Discount for Waiting Until Black Friday)  

1. Titan Brown Reclining Massage Chair ($1,405)

2. LG 26.2 Cu. Ft. Smart Wi-Fi Refrigerator ($699)

3. Lenovo Flex 5 14” Notebook ($279)

4. Nintendo Switch + Mario Kart 8 Deluxe ($211)

5. Firman Electric Start Dual Fuel Inverter ($441)

6. MSI GL75 Leopard Gaming Laptop ($520)

7. Realspace Magellan Gray L-Shaped Desk ($300)

8. Lowrance Hook 12” Fishfinder ($750)

9. Samsung StormWash 24-in Dishwasher ($246)

10. Donco Kids Twin over Twin Bunk Bed ($591)

Top 5 Product Categories  

1. Consumer Packaged Goods (43%)

2. Books, Movies & Music (43%)

3. Apparel & Accessories (36%)

4. Toys (36%)

5. Video Games (Software Only) (34%)

Worst 5 Product Categories

1. All Other Product Categories (32%)

2. Furniture (31%)

3. Appliances (28%)

4. Consumer Electronics (25%)

5. Computers & Phones (24%)

For the full report, please visit:

And for the latest Black Friday deals (updated daily), please visit: