Group looks at ways to market economic asset, the Events Center

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Juanice Gray | Editor
There was no quorum at the Historic District Development Commission (HDDC) meeting Jan. 20, so no votes were taken, but members present provided updates and information on upcoming and past events.

This article published in the Jan. 27, 2022, print edition

Of interest was a discussion on promoting the Events Center for its intended purpose, a space for a variety of attractions. The success of the recent, but barely publicized, Circus on Ice and gun show were two examples of attractions that could have been even more successful with proper marketing. These events generate revenue for the City and businesses in the area. Those attending stop to eat, get gas and snacks, shop and even stay overnight creating a revenue stream.
The Events Center has no marketing dollars to spend, so any event booked at the venue is through the diligence of Lynn Kay.
The members present discussed ways to assist in luring more attractions to this asset.
Mayor Ronnie Williams Jr. expressed his concerns about crime in the City. He and Police Chief Nikeo Collins will speak at a Community Conversation on Crime tonight, Thursday, Jan. 27 at the MLK Center. He also mentioned possible economic development in the form of national chain stores locating in the former Steele’s and Stage locations.
Chamber President Laura Lyles spoke briefly on the upcoming monthly luncheon Feb. 16 with guest speaker Dr. Marcus Jones. The luncheons return to the upstairs meeting room at Lasyone’s. She also mentioned the upcoming Pub Crawl March 19 that will feature a new band that plays a variety of genres so there is something for everyone.
Terri Cunningham with the Natchitoches Historic Foundation said the Tour of Homes was back to pre-Covid numbers. She said they are looking at a change to the Thursday tours this fall by incorporating a “front porch tour” where participants are served refreshments on each porch during the tour.
Main Street Director Jill Leo said the Christmas Festival season “went well” and financials will be available soon. She said the weekend after the festival was excellent and announced the downtown riverbank weekends were booking quickly for the upcoming year.
Look for the second phase of the tree rehabilitation project on the riverbank to begin in early February.