Natchitoches brings home Louisiana Travel Association ‘Louey Award’

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Attending the Louisiana Travel Association meeting are, from left, Lt. Gov. Billy Nungesser,NACVB Director of Marketing Kelli West, Commissioner Mardy Summerlin.Commissioner Mardy Summerlin, NACVB Groups and Sales Manager Leanna Coy, Executive Director of the Natchitoches Area CVB Arlene Gould, Louisiana Travel Association President/CEO Jill Kidder and LTA Chairman and Visit Lake Charles President/CEO Kyle Edmiston.

The Natchitoches Area Convention & Visitors Bureau accepted the “Louey Award” for Outstanding Convention and Visitors Bureau/Tourist Commission of the Year (Budget up to $499,000) during the Louisiana Travel Association (LTA) annual membership meeting Wednesday, Feb. 2 in Alexandria.
The membership meeting and awards dinner was at the Randolph Riverfront Center. The “Louey Award” honors and showcases individuals and organizations that have made outstanding contributions to the Louisiana tourism industry. 

This article published in the Feb. 10, 2022 print edition

The CVB’s 2021 successes included efforts to collect occupancy taxes from AirBnBs and other short term rentals, strengthening partnerships with local and regional trail organizations, and positive media coverage that resulted in a return of an estimated $192 million in public relations value.
Coy was recognized as a graduate of the CTS program.

“With a full-time staff of three, this organization continues to prove that with hard work and determination, anything is possible,” said Arlene Gould, Executive Director of the Natchitoches Area CVB. “Natchitoches was fortunate to see only an 8% loss of occupancy taxes in 2020 and to see 2021 occupancy tax collections exceed revenues received in 2019.”
Gould, with NACVB Director of Marketing Kelli West and NACVB Groups and Sales Manager Leanna Coy, received the award, alongside Natchitoches Parish Commissioner Mardy Summerlin. and Commissioner Mardy Summerlin.
In addition to the awards dinner, the annual meeting consisted of a graduation luncheon recognizing 2021 Louisiana Travel Leadership Academy and Certified Travel Specialist (CTS) participants. Coy was recognized as a graduate of the CTS program.