Heritage Area names director of marketing and development


Cane River National Heritage Area, Inc. (CRNHA) announces the employment of Jessica Mullican as director of marketing and development Jan. 17.

A native of Deridder, Mullican obtained her undergraduate degrees in communications and hospitality management and tourism from Northwestern State University (NSU) in May 2022 and joins the CRNHA team from a recent position with the Office of First Year Experience at NSU.

Mullican was an intern with CRNHA from January 2020 to May 2022, working on critical cultural and public history projects during her tenure. In her new role, Mullican will manage the marketing and branding and fund development of the Cane River National Heritage Area and work to build community partnerships through public engagement and community initiatives.

Additionally, Mullican is enrolled in the graduate program at Louisiana State University in Shreveport to pursue her master’s degree in nonprofit administration and development. Rebecca Blankenbaker, executive director, said “Jessica has a passion for preserving the culture of the Cane River region that’s combined with her natural talent to connect, communicate, and build meaningful relationships with our partners and team members.”

Mullican’s hiring comes as the Cane River National Heritage Area implements a plan of strategic growth in outdoor recreation and tourism development, grant programs, fund development and outreach.